THE LOGO IS APPROVED, NOW WHAT?
Most people need their logo in a variety of formats most of which may be unfamiliar to them.
LET’S START WITH THE MOST FAMILIAR MICROSOFT PRODUCT APPLICATIONS
For Word, PowerPoint, and Excel a JPEG or .jpg works well but it is opaque (you’ll have a white box around it). A PNG or .png offers the same quality, but also can be outlined or transparent around the logo. You will likely need only a medium resolution for output on inkjet or office printers. 240 dpi or ppi usually does the trick. This keeps the file relatively small, but not so small that the pixels show up.
YOUR WEBSITE WILL NEED PARTICULAR FORMATS
Similar to the above a JPEG or PNG is the most suitable in the end. Sometimes a GIF or .gif will allow for the smallest file. Some webmasters prefer to start with vector files or Postscript (.eps) and work downward from them to produce a PNG.
YOU MAY NEED STATIONERY OR BROCHURES PRINTED. THIS CALLS FOR A SPECIAL FORMAT.
Commercial printers can’t depend on Microsoft products for final output, and prefer pieces to be built in professional design applications. The most ubiquitous output, even for Word, et al, is Adobe Acrobat. It is possible to export a PowerPoint, etc. into Acrobat and get a clean file.
Apart from that, you may have the printer, design firm, or ad agency produce work for you. They will ask for a format which they may call a variety of names: Adobe Illustrator, FreeHand, vector, vector-based, Postscript, encapsulated and postscript (.eps) files. This is the best format for commercial offset printing.
What we will normally provide you:
PNG (low resolution and fast)
EPS (high resolution, for commercial purposes)
Color and Black and White of both.
Additional formatting will add a minimal cost to your project.
HOW TO USE THESE FILES YOURSELF WITH MICROSOFT APPLICATIONS:
How to insert a graphic into a Microsoft application:
The graphic must be saved out of e-mail onto your hard drive, preferably in an easy place to find it like the desktop.
In the menu at the top, go to “insert”. Then choose “Picture”, the choose “From File” When the dialog box comes up, browse and find the graphic. Choose the “Insert” button. This will embed the graphic into the document. Do NOT choose “link” unless you want the graphic separate from the document. The graphic then appears in your document. You can then place and size the graphic by right clicking on it, or using the Formatting Palette.
HOW TO USE FILES FOR COMMERCIAL PRINTING:
If you thought that last part was too technical, this will make your head explode, so stop now.
If you are familiar with the term “vector” disregard the rest of this. If not, please let me explain. Vector files are made of mathematical formulas as opposed to “bitmap” images, which are made of pixels. That means they are resolution independent, in other words, they remain smooth at any size they are produced, no matter what kind of printer is used. Vector files are Postscript in origin, but not to be confused with a bitmap ‘eps’ file that Photoshop can generate.